Since 2009, Philini has been creating bags that are a natural balance of fine craftsmanship, slow fashion and long-lasting styles. Bags that have been inspired by stories of the wonderful women that brand designer Nataly Brunner meets in life.
THE CREATING PROCESS
PHILINI SHAPES & FASHION TRENDS
„Philini's designs are all about favourite things, things that you love so much that you can easily imagine wearing them for as long as you want regardless of fashion trends.“
We choose models based not just on looks but on personality. Most of our models are not working as professional models. We meet them in different places and invite them to be a part of our creative team. They are lawyers, hairdressers, medical students, managers and salespeople. They are feminine and powerful, dreamers and makers.
Our photoshoots last as long as they need to. Our main shoot, which became our cult photoshoot over the years, happens once a year. This is a real adventure. Our last photoshoot took place over the course of 35 days across 5 countries and 12 cities.
We challenge ourselves not only to take beautiful pictures but to live and have experiences together. It's about getting to know each other and giving the models time to simply be themselves. It’s about building long-lasting relationships.